Mahatma Gandhi – Soft Leadership
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Mahatma Gandhi – Soft Leadership

"Christ gave us the goals and Mahatma Gandhi the tactics." – Dr. Martin Luther King Jr.

I led a webinar on "Soft Leadership: A New Leadership Perspective" organized by International Leadership Association on August 29, 2012. When I explained my new leadership concept – soft leadership, and the soft leaders who must contain 11 C's, one of the participants asked a question, "Is there any leader in the world who possesses all C's?" I replied, "Yes, there was one leader who had all the 11 C's such as character, charisma, conscience, conviction, courage, communication, compassion, commitment, consistency, consideration, and contribution – that was Mahatma Gandhi.

Mahatma Gandhi got independence for India through truth and non-violence. He said, "In a gentle way, you can shake the world." He proved that a leader can achieve everything through moral power, soft power, soft tactics, and soft skills. He showed that it is not the size but strength that matters. It is not the physical strength but moral strength that counts. Mahatma Gandhi influenced the world through his soft leadership including five Nobel Laureates – Dr. Martin Luther King Jr, Nelson Mandela, Dalai Lama, Aung San Suu Kyi, and Barack Obama.


What is Soft Leadership?

Soft leadership is a new direction to leadership coined by me. We need this style with the changing times and technologies and due to the dynamic global business environment. This new leadership perspective is essential to meet the rising expectations of all stakeholders globally. Soft leadership can be defined as the process of setting goals; influencing people through persuasion; building strong teams; negotiating them with a win-win attitude; respecting their failures; hand-holding them; motivating them constantly; aligning their energies and efforts; recognizing and appreciating their contribution in accomplishing the organizational objectives with an emphasis on soft skills. It is based on the right mindset, skill set, and tool-set.


Soft Leaders and 11 Characteristics

Soft leaders are the leaders who make a difference in the lives of their partners. They don't believe in leadership and followership, but in partnership. They blend hard and soft skills and lead from the front with 11 characteristics. They adopt various tools such as participation, persuasion, influence, negotiation, motivation, recognition, appreciation, and collaboration. They adopt soft power, soft tactics, and soft tools and techniques to get the tasks executed successfully. They are more of people-orientation rather than task-orientation, and adopt transformational style rather than transactional style. Precisely, soft leaders are relationship-oriented, people-orientated, service-oriented, transformational, authentic, and thought leaders who lead through soft skills. Here are the 11 characteristics that substantiate that Mahatma Gandhi was a great soft leader:



Character is one of the key components of soft leaders. It is through their strong character they lead their people by influencing and guiding them. Character is the key thing that differentiates good leaders from others. In fact, good character makes a person a great leader. What counts at the end of the day in your life is who you are, not what you have. Mahatma Gandhi was a great example for character who practiced what he preached. He walked his talk throughout his life. He enlightened, "The Roots of Violence: Wealth without work, Pleasure without conscience, Knowledge without character, Commerce without morality, Science without humanity, Worship without sacrifice, Politics without principles"



Mahatma Gandhi differentiated, "Power is of two kinds. One is obtained by the fear of punishment and the other by acts of love. Power based on love is a thousand times more effective and permanent than the one derived from fear of punishment." One of the greatest characteristics of soft leaders is their charisma. Charisma helps in connecting with others easily as people feel valued and pleased to talk with these leaders. Mahatma was a charismatic leader. He succeeded as a soft leader because of his ability to control mystical inner power. He connected with the common man with his charisma. He strongly believed, "An ounce of practice is worth more than tons of preaching."



Conscience is one of the major key components of soft leaders as clear conscience makes them stand out from other leaders. People expect leaders to be ethical and responsible. They also look up to leaders whose conscience cares them. Conscience differentiates the right from the wrong. Leaders must have a clear conscience to convince themselves so that they can persuade others. If there is a chasm between the word and the deed, conscience reminds the same. Mahatma Gandhi was always clear with his conscience. He unveiled the mistakes he made in his autography – "Gandhi An Autobiography: The Story of My Experiments With Truth". Every person makes mistakes but how many unveil and admit them? In fact, it requires a lot of courage to reveal one's wrong-doings. He rightly said, "The human voice can never reach the distance that is covered by the still small voice of conscience."



Mahatma Gandhi asserted, "You can chain me, you can torture me, you can even destroy this body, but you will never imprison my mind." Conviction is another key ingredient for soft leadership without which the soft leaders cannot lead successfully. It is their convictions that take soft leaders forward and inspire their people to move forward toward achieving their goals. Mahatma Gandhi was a symbol of sacrifice and convictions. He said, "A 'No' uttered from the deepest conviction is better than a 'Yes' merely uttered to please, or worse, to avoid trouble." During India's independence he was subjected to several hardships but he strongly believed in his convictions. Hence, Mahatma Gandhi was an apt example for conviction.



Mahatma Gandhi said, "The weak can never forgive. Forgiveness is the attribute of the strong." Courage is an integral part of soft leadership. Courage doesn't mean fighting with others physically. Courage means standing for your principles and policies, and values and ethics. Mahatma Gandhi remarked, "Strength does not come from physical capacity. It comes from an indomitable will." He stood for his values of non-violence and Satyagraha. Remember what counts at the end of the day is neither your muscle power nor money power but your moral power. Hence, Mahatma Gandhi was a great example for courageous leadership and soft leadership.



Leaders express their ideas, ideals, and insights and persuade others to follow them through communication skills. And soft leaders adopt assertive communication. Assertive communication is the ability to communicate firmly but politely. Mahatma Gandhi was a great communicator who never compromised with his principles but expressed them politely and adopted them firmly. He communicated with the people through practice and by setting an example. He communicated in the language the people understood and not in the language he knew. He said, "I have nothing new to teach the world. Truth and Non-violence are as old as the hills. All I have done is to try experiments in both on as vast a scale as I could."



When we refer to compassion, two leaders flash in our minds – Mahatma Gandhi and Mother Teresa. Mahatma Gandhi was a compassionate leader whose heart was filled with tons of compassion. He empathized with the people of all religions and faiths and respected them. He was an empathic leader who had the ability to step into the shoes of others and understand the things from others' perspective. Once he was travelling in a train, and he was standing at the door enjoying the beautiful scenery of India. One of his chappals slipped away and fell down from the train. He threw the other chappal as well so that the finder can benefit as he would have a pair instead of just one chappal. Keeping one chappal with him would be of no use to him or the finder. It shows his empathy and compassion. Mahatma Gandhi moved with untouchables and gave them due respect. He said, "Compassion is a muscle that gets stronger with use." Compassion is an integral characteristic of soft leadership. In fact, compassion differentiates soft leaders from other leaders. It helps connect with others easily. People appreciate the leaders who care and touch them.



Commitment is the key characteristic of soft leaders. Mahatma Gandhi was committed to truth, non-violence, and peace. He rightly remarked, "My commitment is to truth not consistency." He believed in simplicity and humility. He was committed to fight against inequality and injustice when he was in South Africa and India. He was committed to fight against suppression and oppression. He was committed to Hindu-Muslim unity. He once remarked, "I don't have a message. My message is my life." His commitment to the cause of India's freedom was firm. As a result, he made a significant difference in the lives of Indians.



Consistency is another important ingredient for soft leadership. Leaders need to demonstrate their consistency so as to have a profound impact on their people. People expect leaders to be predictable, responsible, and credible. Failure to demonstrate consistency might lead to credibility crisis. Mahatma Gandhi maintained consistency throughout his life by sticking to non-violence and peace. He remarked, "True morality consists, not in following the beaten track, but in finding out the true path for ourselves and in fearlessly following it." Consistency is essential in every area of life. Consistency is essential in putting your efforts to achieve big. It is required to get noticed as a credible and responsible person.



Consideration is one of the major characteristics of soft leaders as soft leaders basically care for their people. Consideration means how much and how far the leaders are sensitive towards their people. Leaders with consideration have more of people-orientation rather than task-orientation. They empathize with others and understand the problems. Mahatma Gandhi was an empathetic leader who always cared for and considered others. He said, "I don't believe in stereotypes, I prefer to hate people on a more personal basis. The measure of a truly great man is the courtesy with which he treats lesser men. An eye for an eye will make the whole world go blind."



Contribution includes precious time, money, energy, ideas, knowledge, and service to the society. Genuine and selfless contribution takes to true leadership. People respect the leaders who contribute their best to the society without hankering for wealth, power, or prestige. Mahatma Gandhi said, "We must become the change we want to see in the world." His contribution to India's freedom movement, and to bring a qualitative difference in the lives of others is unquestionable. He enlightened the world with the knowledge that all religions in the world share common beliefs of truth and non-violence which is his major contribution to mankind. Here is the diagram connecting all 11 C's that constitute soft leadership and symbolizes the characteristics of Mahatma Gandhi:

Mahatma Gandhi – Soft Leadership


Mahatma Gandhi – A Soft Leader

Mahatma Gandhi said, "Truth and non-violence are as old as the hills. All I have done is to try experiments in both on as vast a scale as I could. In doing so, I have sometimes erred and learned by my errors. Life and its problems have thus become to me so many experiments in the practice of truth and nonviolence."

Mahatma Gandhi had more concern for people and was a participative, and relationship oriented leader. Commenting on leadership he quoted, "I suppose leadership at one time meant muscles; but today it means getting along with people." It clearly shows that his leadership style is closely connected with soft leadership. He provided a soft touch, believed in soft power, adopted soft tactics, and applied soft skills apart from possessing the 11 characteristics needed for a soft leader. Hence, we can conclude that Mahatma Gandhi was an ideal example for a soft leader. His principles are eternal and his leadership is everlasting.

Mahatma Gandhi continues to inspire people internationally through his soft leadership. He will be remembered as long as civilization exists. Present world needs another soft leader like Mahatma Gandhi to preach and practice non-violence and peace to eliminate intolerance and impatience, and to spread universal brotherhood and fraternity. Dr. Martin Luther King, Jr. said, "If humanity is to progress, Gandhi is inescapable. He lived, thought, acted and inspired by the vision of humanity evolving toward a world of peace and harmony." Albert Einstein commented on Mahatma Gandhi as follows: "Generations to come, it may be, will scarce believe that such one as this ever in flesh and blood walked upon this earth."


Prof. M.S. Rao
International Leadership Guru

Copyright © 2013 • UN Post • All Rights Reserved

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Vasantha Kumari

Currently there is a lot of violence and intolerance globally. Hence, the world needs another Mahatma Gandhi to bring peace, happiness and prosperity through soft leadership. Additionally, having vexed with various leadership styles, we can explore and experiment soft leadership.


The 11 C diagram is elegant and well connected. It seems this concept needs little more research empirically. I implore author to work this concept from other aspects so that it can achieve longevity and may lead to further research. If it happens, Professor M.S.Rao can become the father of 'Soft Leadership'.

Gowtham Kumar

The 11 Cs are really amazing. I am sure that it is Mahatma Gandhi who truly possessed these eleven characteristics. I wholeheartedly thank Prof Rao for thinking of Mahatma Gandhi and linking him with his innovative leadership style – soft leadership.

Sukanya Reddy

An innovative leadership concept worth trying globally in all sectors and industries. It is the need of the hour to use this leadership style to build a better world.

Subba Reddy

Great article. His is my endorsement about this living leadership legend:


"I acquired great knowledge from Professor M.S.Rao. I have seen his books being sold in various book stalls. I am one of his die hard fans." – Subba Reddy


B Naren

I appreciate Professor M.S.Rao's 11 C Grid on soft leadership. Mahatma Gandhi possessed all the Cs. Hence, he was a soft leader.


A very good article linking Mahatma Gandhi with soft leadership.


Mahatma Gandhi is known as the Father of Nation in India. And connecting such great leader with soft leadership is highly appreciated. The world is tired of too many leadership styles. Hence, the world can adopt 'Soft Leadership' coined by Professor Rao

B. Harikrishna

Truly inspiring article connecting Mahatma Gandhi with Soft Leadership. In fact, the world needs new leadership style – soft leadership. It was an honor to attend Professor M.S.Rao's leadership training programme.

Ganesh Sai

Professor Rao is a leadership legend. Only he can create such innovative grids on soft leadership and link them with Mahatma Gandhi. This concept can be included in academic institutions and also by the organsations to reap the benefits of soft leadership .

I am die-hard follower of Prof M.S.Rao