“Social media are a catalyst for the advancement of everyone’s rights. It’s where we’re reminded that we’re all human and all equal. It’s where people can find and fight for a cause, global or local, popular or specialized, even when there are hundreds of miles between them.” – Queen Rania of Jordan.
Social media is catching up aggressively and its significance cannot be underestimated internationally. Individuals and organizations started to depend on this powerful media. Social media played a crucial role during American elections to mould the public opinion and helped Barack Obama win Presidential elections.
In India, it helped Narendra Modi become the Prime Minister of India. Let us understand what is all about social media, its significance, and how it helps you build your leadership brand.
What is Social Media?
There are various sites that fall under social media including LinkedIn, Facebook, Twitter, Google+ and blogs. Usually Facebook account is used for social networking; LinkedIn for professional networking; Twitter for spreading your short messages; and blogs for sharing your knowledge, ideas, insights, views and opinions. Most recruiters search LinkedIn profiles for prospective employees. Having a LinkedIn account with your updated achievements and qualifications helps you grab employment opportunities. Therefore, before you enter into social media, be clear why you want to be on social media. Is it to grab employment offers, training, research and consultancy offers, build your brand, increase your followers, sell your products and services, look for partners and contractors? This clarity will help you explore and utilize social media effectively.
There are innumerable advantages with social media. You can create your profile to reach out to the world. In fact, reaching out to the world physically needs lots of money, time and energy whereas through social media, all that you need is to invest your time, not much of money and energy. It helps the world know who you are as it creates your identity quickly. Additionally, you can share your personal, professional and social stories regularly to provide meaning to your life.
You can outline your profit and non-profit activities to gain more visibility on social media. You can highlight Non-Governmental Organization (NGO) activities that are useful to the society. When you look at Peter Drucker, the father of modern management, he concentrated both on profit and non-profits where he lived on profits and spread his knowledge to the world through non-profits. He provided true meaning to his life by balancing his personal, professional and social life. Hence, you can also work in this way to enjoy the best of both worlds to brand yourself to make a difference to this world.
Vision 2030: One Million Global Leaders
I have a vision to build one million students as global leaders. It is a non-profit initiative where I am building a team to bring a change in the society and transform into a better world. The objective is to build global citizens with a global mindset to promote universal brotherhood and fraternity. It helps ensure global peace and prosperity in the long run. I am able to reach out to the people quickly with the help of social media.
Build Your Leadership Brand
You can use social media to build your leadership brand quickly. However, you must be very careful before you post any information. Once your post goes online, you cannot take it back. If you post quality content, you will have more number of followers which clearly indicates your online popularity. In social media, everything is transparent including views, likes and comments. It reflects your international visibility and credibility. The readers and visitors judge your credibility based on the content you post and assess your visibility based on views, comments and number of followers. Over a period of time, you will be able to build your brand.
Social media is the best way to build your leadership brand if you are willing to invest your time by posting quality articles, uploading videos and joining groups in your area of interest. People will express their gratitude when they acquire knowledge from your posts. The world will notice your contribution and appreciate your achievements. You can help many people unlock their hidden potential and inspire them. You can make a huge difference in the lives of others. Hence, appreciate the importance of social media and utilize this amazing media to build an everlasting international brand, and to build a better world.
“By bringing together people who share interests, no matter their location or time zone, social media has the potential to transform the workplace into an environment where learning is as natural as it is powerful.” ― Marcia Conner, The New Social Learning: A Guide to Transforming Organizations Through Social Media.
Prof. M.S. Rao
International Leadership Guru
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